Author: The Economist
Publisher: Economist Books
Keywords: economist, guide, numbers
Number of Pages: 242
Published: 2001-01-18
List price: unknow
ISBN-10: 1861972695
ISBN-13: 9781861972699

An updated edition of this guide to essentials of business numeracy. The guide also points out common pitfalls, such as rounding - two times two equals four? Wrong - the answer could be anywhere between two and six when dealing with rounded numbers. Also includes percentages, probability and many more formulas and features.

Author: "Economist"
Publisher: Economist Books
Keywords: numeracy, economist, business, essentials, guide, numbers
Number of Pages: 260
Published: 2003-04-24
List price: $29.85
ISBN-10: 1861975155
ISBN-13: 9781861975157

The Numbers Guide, now in its fifth edition, is aimed at managers who have budgetary, planning or forecasting responsibilities and is invaluable for everyone who wants to be competent, and able to communicate effectively, with numbers. There are chapters on Key Concepts * Finance and investment * Measures for interpretation and analysisForecasting techniques * Sampling and hypothesis testingIncorporating judgments into decisions * Decision-making Linear programming and networking * How spreadsheet programmes can make it easy. The guide also points out common pitfalls, such as: * On roun

Author: "Economist"
Publisher: Economist Books
Keywords: branding, brands
Number of Pages: 256
Published: 2003-11-27
List price: $41.35
ISBN-10: 186197664X
ISBN-13: 9781861976642

Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field’s leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, b

Author: "Economist"
Publisher: Economist Books
Keywords: economist, figures, world, pocket
Number of Pages: 240
Published: 2006-09-07
List price: unknow
ISBN-10: 1861978251
ISBN-13: 9781861978257

Author: "Economist"
Publisher: Economist Books
Keywords: blunders, busts, booms, miscellany, business
Number of Pages: 256
Published: 2006-10-26
List price: unknow
ISBN-10: 1861978669
ISBN-13: 9781861978660

Author: David Shirreff
Publisher: Economist Books
Keywords: financial, risk, economist, management, guide, dealing
Number of Pages: 256
Published: 2004-05-27
List price: $28.94
ISBN-10: 1861975910
ISBN-13: 9781861975911

Good risk management requires a constant sharpening of one’s awareness to new risks and to the probabilities of different outcomes. This guide will increase the reader’s risk awareness, by presenting concepts in a simple and entertaining way, and by explaining the endeavours, mistakes and successes of others.

Author: Michel Syrett
Publisher: Economist Books
Keywords: target, economist, hardcover, goals, business, strategy, execution, successful
Number of Pages: 164
Published: 2008-01-01
List price: $29.95
ISBN-10: 1861978944
ISBN-13: 9781861978943

This title in "The Economist" series illustrates how businesses can implement goals and strategies effectively. Syrett shows managers how to close the strategy-to-performance gap by improving communications, managing resources and information, and instilling accountability.